Using Pinterest to drive website traffic – guest blog by Tereza Toledo

MelanieSMMME

How to Increase Your Site Traffic Using Pinterest

Most people think of Pinterest as a way to search for recipes, birthday party ideas or arts and crafts. It may have been that way when Pinterest first began in 2010, but over the past several years, it has become one of the most popular ways to increase organic traffic and revenue for businesses.

Pinterest became the 3rd most used social media platform in the US in 2018. If you do a search in google for a product or topic, at least 1 or more of the top links direct you to Pinterest. More than 2 Billion searches are done on Pinterest every month, with 48% of all users using Pinterest in place of Google or other search engines.

Not only can you use it as a place to market and sell your product or services, but it’s a place to establish yourself as an authority within your target market as 2/3 of all pins represent businesses and brands. Pinterest users are open to new brands: 97% of the searches are unbranded, giving businesses a chance to expose their products or brands on the platform.

Creating Your Profile

If you already have an account for personal use, change it into a business account and change the profile name, image and description. You don’t have to delete your old boards, just turn them into secret boards.

 

Be specific on your profile description using keywords that describe what you do and what your business is about.

What Should You Pin?

Ideally you would only want to have pins that link back to your website, but it’s ok to pin content related to your brand that will attract people to your boards. Pinning curated content that is relevant to your client avatar will help establish you as an authority in your niche.

Keep an eye on seasonal themes and take advantage of the trends to get more visibility. Here are the trends for 2019 according to Pinterest.

Creating Images to Pin

When creating blog posts, use images that do double duty as pins and encourage your readers to pin from your blog. Pinterest recommended size is 2X3.

You don’t need to have access to high end programs like Photoshop. Programs like Canva and PicMonkey are free to use and can create all sorts of different visual graphics.

Creating the right descriptions

Create pin descriptions that are search optimized by adding the right keywords for your content. The more connection between keywords and SEO on pins and the blog post/site it links to, the better it will rank in searches

Along with descriptions, you want to ensure your pins have a working link. Enable rich pins on your account using Pinterest’s Validator.

How Often you should Pin

Pinterest values consistency. Pin daily, either manually or using a scheduler like Tailwind App. Schedulers can help you plan out your pins in advance, so you aren’t attached to a computer daily building your pins.

Take the time to really understand the ins and outs of what Pinterest can do for you. Pinterest has been shown to promote massive traffic growth for all kinds of websites. By investing in Pinterest, you can ensure your content reaches an audience that might never have known about you!


About the Author

Tereza Toledo helps bloggers and businesses explode their website traffic and revenue using Pinterest and Social Media.