Social Media’s overlooked marketing platform – Pinterest


pinterest the forgotten social media

While Instagram and Facebook are what most small business think of when you ask them about social media advertising, many overlook one of the the power-horses of driving social media sales – Pinterest. If your business can get your Pinterest strategy right, chances are you will be ahead of most of your competitors when it comes to securing sales. If … Read More

Quick and easy ways to create killer photos for Instagram


instagram on phone

Did you just open an Instagram account? You might be looking at it and thinking. “What in the world am I supposed to do here?” You might notice that there are pictures. Lots and lots of pictures. How is it possible for someone to have THAT many pictures of goats? But that’s the beauty of Instagram. Your feed can be … Read More

Social Media Marketing For Small Business Owners Made Easy


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Did you know that the number of active social media users is expected to reach 3.02 billion monthly users worldwide by 2021? That is around a third of our planet’s entire population!! Looking at the United States 81% had at least one social account in 2017. No matter if you love or hate social media these statistics should be a … Read More

6 Ways to Impact Your Business with Video Marketing



  1. Clearly Define Your Goals of Your Video Content   Before you record a single video, take a moment to define what your video should achieve, what your audience should obtain from watching your video, and what you as the creator should gain from producing your video. Oftentimes, you may be tempted to create videos for the sake of … Read More

3 Ways You Can Expand Your Social Media Reach


3 Ways You Can Expand Your Social Media Reach

Whether you are trying gain new customers or just want to network with other professionals like yourself, your presence on social media matters. Let’s face it, networking is not like how it was back in the day.  Twenty years ago, business owners would see an ad in the paper for a networking event only to be greeted by stale donuts, … Read More

6 Ways to Increase your Instagram Following


instagram for small business

If you have a small business, you should be utilizing social media marketing to help grow your brand. Instagram is quickly becoming one of the most popular social media channels for brand awareness and growth. But there is more to growing your following than just posting an image and hoping for the best. Here are 6 ways to help increase … Read More

About Brussels sprouts & social media | guest blog by Melanie Diehl

Sharon BlackwellSMMME

get creative with engaging content

Brussels sprouts: yay or nay? You might be asking yourself, “what do Brussels sprouts have to do with social media?” Good question! The answer is this: it’s not about the controversial cruciferous vegetable, but about the the power of engaging content. As an experiment, I posted a very simple question on Facebook. And the engagement is CRAZY! Look at this … Read More

Finding the Perfect Venue

Sharon BlackwellSMMME

Finding the perfect venue Last year, well last year was a whole different story. It was my first event, and it was set to go down in 90 days, so I took the best venue I could find on short notice for the first Social Media Marketing Made Easy conference. But this time I started well in advance and had … Read More